Branding

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Authenticity in Business

Everyone talks about authenticity in Business and many claim to have integrity, decency and a giving nature. However, how common is it really to have the integrity we claim? Not easy! It may get easier later when we’re successful but that doesn’t count in my books. I remember Branson’s first book where he talks about [...]

By | May 10th, 2016|Branding, Business Strategy, Marketing & Sales|0 Comments

What Can You Do To Increase Brand Awareness?

Branding is always a bold endeavour, so it’s good to assess different approaches. They say that 70% of Brand marketers and 60% of agency professionals view social media advertising as more valuable for building brand awareness than for driving direct responses. However there are differing views on the effectiveness of Social media when it comes [...]

By | March 8th, 2016|Branding, Business Strategy, Marketing, Social Media|0 Comments
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